Let’s create your ideal employee
One who sells your services, answers your clients' questions, represents your brand beautifully, and works around the clock — without a salary, benefits, or a single sick day.
The Problem
Does your website still look like the business you were building — not the one you've actually built?
You made it yourself when you were just getting started. It worked. It got you clients, it got you going, and honestly — you've done pretty well with it. But somewhere along the way, your business grew up and your website didn't come with it.
And in the back of your mind, when you share your site, there's always that question: are they seeing a pro, or are they seeing someone still figuring it out?
You've thought about fixing it. You've opened Squarespace, tried a template, stared at it for an hour, and closed the tab. The vision is there — it just never comes together the way you see it in your head. And you're too busy actually running your business to figure out why.
Good news though.
You don't have to figure it out. That's exactly what I'm here for.
Your website should support the rest of your journey.
Good design doesn't just look right; it works for you.
When your site actually reflects the business you've built, you stop worrying whether people can see your value before they meet you. You can feel confident knowing your website not only looks good, but is doing its job of selling your services and answering clients’ questions, which, I’m pretty sure, is a business partner we all need.
Getting started is easier than you think.
Four steps from "I need a new website" to "I can't believe that's mine."
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Tell me a little about your business, your goals, and what you're hoping your website will do for you.
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We'll hop on a quick call to make sure we're a great fit and get clear on exactly what you need. You'll leave knowing what comes next and feeling genuinely excited about it.
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Once you've submitted your content and we've agreed on a direction, I get to work. You stay focused on your clients while I take care of everything on the design side.
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After a final review together, we launch. You get a site that looks like you, works for your clients, and sells your services while you sleep.
The hardest part is filling out the form. Everything after that? That's my job.
The Designer Behind Your Next Favorite Website
Hi, I’m Gina.
I have enough photography equipment to start a studio. I've been writing and editing for decades. I still pay for Adobe even when I barely open it. I was always the first to volunteer for any work project that involved building a website. I paid way too much for an InDesign course. I have enough interests for ten people. And web design is the one thing that lets me be all of them.
It's also the one thing I'm genuinely better at than most people I know. And when a site goes live? I feel a sense of pride I can't quite compare to anything else — except maybe helping my friend deliver her baby. Similarly, knowing I helped bring a real reflection of someone's business to life is a huge deal to me.
Which is why I don't take it lightly. I know what it's like to want a business to succeed. I know that in our current culture, a website is a huge factor in how fast people trust you. And I know that's largely on me to get right.
So I do.
Here’s How I Can Help
Web Design Services
Not sure where to start? Most of my clients begin with an audit.
Website Audit
You know something's off — you're just not sure what to fix first. This is a clear-eyed look at exactly what your site is doing, what it isn't, and a prioritized plan for what to tackle next. The fastest way to get clarity before investing in anything bigger.
Landing Page
One goal. One page. Built around getting your ideal client to take action — whether that's booking a call, joining your list, or saying yes to your offer. Perfect when you need something strategic without a full site rebuild.
Complete Website
For the business that's outgrown its DIY site and is ready to show up like the brand it's actually become. Four pages built from the ground up — beautiful, strategic, and working to bring you the right clients even when you're not at your desk.
Not sure which is right for you? Request your free mockup and we'll figure it out together.
A Peek at My Work
Wondering what we could build together? Start here.
A concept project designed to show you what strategic Squarespace design actually looks like in practice.
"For the first time, I gained valuable insights into how my customers perceive my brand — which was a game-changer. I'm no longer in a guessing game and have newfound clarity thanks to Gina."
"My scattered ideas became cohesive and intentional. Now I have a clear, confident direction."
— Eugina, Melody's CadenceBefore You Reach Out
Still have questions?
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Absolutely! In fact, starting fresh is sometimes easier than redesigning. We don't have to undo anything, we just build something right from the start. The free mockup is a great first step to see what that could look like for your business.
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That's exactly why the mockup exists. You don't need a vision board or a Pinterest folder — you just need to tell me about your business and your people. I'll translate that into a design direction and show you something concrete to react to. Most people find it much easier to say "yes, that" or "not quite" than to start from scratch.
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Not at all. The mockup is free and there's no obligation attached to it. It's just a way for you to see what's possible before you commit to anything. Some people see it and are ready to move forward right away. Others sit with it for a while. Either is completely fine.
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I primarily work with women-led service businesses — coaches, consultants, photographers, wellness professionals, pet care businesses, and anyone who sells their expertise rather than a physical product. If you're a woman who has built something worth being proud of and your website isn't keeping up, you're probably exactly who I design for.
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Templates and AI give you something that looks like a website. What I build is a site that's been thought through — your messaging, your audience, your conversion path — so it doesn't just look good, it does what you want it to do. And because I build on Squarespace, you can update it yourself without ever needing to call me.
Don't see your question here? I'd love to hear it.
Your next step is a simple one.
You're already blooming. Your website should show it.
You've built something real. You've put in the work, earned the clients, and grown into a business you're genuinely proud of. The only thing left is making sure the first thing people find when they look you up actually reflects that.
That's where I come in.
Request your free homepage mockup today — no commitment, no pressure, just a glimpse of what your brand could look like when your website finally catches up to you.
Takes about 5 minutes. Your mockup arrives within 3 business days.